5 Marketing Strategy to Increase Revenue

1. Food Promotion

a. What Will Be Done:

Make It Nusantara Food Festival, International Food Festival.

b. Who Will Do It?

Quality Hotel with Dinas Pariwisata

c. When Will be Done

Next Month

d. How Much Will It Cost?

Rp. 3.500.000,- for promotion in Newspaper, Radio, Brochure and Flyer

For Food Cost will be discuss with Chef

e. How Will It Be Measured?

Total Of Guest

Revenue

2. . Beverage Promotion

a. What Will Be Done:

Cocktail Party At Top Floor.

b. Who Will Do It?

Quality Hotel

c. When Will be Done

Next Month / Saturday Night

d. How Much Will It Cost?

Rp. 3.000.000,- for entertainment

e. How Will It Be Measured?

Total Of Guest

Revenue

3. Make It Special Event

a. What Will Be Done:

Talk Show At Lobby, Karaoke Festival, Nonton Bareng.

b. Who Will Do It?

Quality Hotel with Radio

c. When Will be Done

Next Month

d. How Much Will It Cost?

Rp. 1.500.000,- for talk Show

e. How Will It Be Measured?

Total Of Guest

Revenue

4. Special Room Package

a. What Will Be Done:

Honeymoon Packages, Wine & Cigar Packages.

b. Who Will Do It?

All Associates

c. When Will be Done

Next Month

d. How Much Will It Cost?

Rp. 1.500.000,- for promotion (Newspaper, Brochure, Flyer, etc)

e. How Will It Be Measured?

Total Of Guest

Revenue

5. Training

a. What Will Be Done:

Excellent Service Training, Team Building.

b. Who Will Do It?

All Associates

c. When Will be Done

All Years Around

d. How Much Will It Cost?

Depend On Kind Of Training

e. How Will It Be Measured?

A. S. K. Improvement

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